About Us

founded by Daniel Crowe & Ryan McCue

We believe there is a requirement for hands on export sales support across the UK food and drink industry. We offer consultancy and strategy services, but what really drives us is sales. So if your brand needs support in starting to sell internationally, or to boost existing global sales then please get in touch.

FEI have worked with some of the UKs leading ambient food and drink brands including Whittard of Chelsea, Nairns, Belazu, Mr Filberts, Kabuto Noodles, the Scottish Bee Company, Blackthorn Salt. FEI also have drinks experience having worked with Summerhouse Drinks, Walter Gregor Tonics and the Bothy Trading gins, whiskies and spirits. Prior to founding FEI, Daniel and Ryan worked for well established export brands including Mackays and Burts Potato Chips.


Ryan McCue

Ryan has worked in the export industry for the past decade. Initially with Mackays, Ryan managed a multimillion business focused around North and South America, The Nordics and South East Asia. Ryan then worked for Burts Potato Chips as their European Export Manager before founding FEI. Ryan has an extensive network of importers and direct to retail contacts in over 65 markets. His experience includes working within the centre store, deli and impulsive categories across various channels including modern retail, alternate, club and gourmet.

Daniel Crowe

Daniel has been working in the export industry for more than a decade, initially in the oil and gas sector but mostly in FMCG. With experience at senior management level, Daniel has extensive experience of export strategy development from inception to delivery and ongoing market management across all channels.

Our connections across the world with distributors, retailers and brokers, means our full service solution will maximise export opportunities in a complete and timely manner.

our brands